First of all, in the eight years (or however long it's been when you read this, I don't update this page every day...) that we have been open, we have never sold, rented, or lent a name or address. Not once. Not ever. I don't like to be bombarded with junk mail, e-mails and phone calls, and I understand your desire not to be hassled as well. Plenty of companies talk about there "privacy policies," which amount to complex promises about what they will or won't do. The simple fact is that we have never shared a name, address, phone number, or e-mail with anyone.

We collect names, e-mails, and address for several reasons. One, we need your address to send you a frequent parker card. Secondly, we send out OCCASIONAL mailings to our customers-Letting them know about our programs, discounts, or news. We will sometimes include information about or partners like AAA or King Soopers, or charitable programs we are involved with, but, again, I try to keep that limited to stuff that I think is worthwhile. We've always send it ourselves, I've never given the list to anyone else. Thirdly, we use information we gather internally to figure out where our customers live to better target our own advertising, and understand our own business. Lastly, we also use the database for our contests, in which Frequent Parkers win prizes.

Can I promise that your name will never ever be sold or shared by USAirport Parking? Of course not. I may not always have this job, the current owners might sell the place someday, and anything is possible. Hackers could break into my computer and steal the list. I think that anyone who controls the list of our Frequent Parkers would be well-advised to not abuse that trust. I can't promise that it would never happen, or that our policy would never change, but I'll think you are far less likely to wind up on junk mail list with us that hundreds of other places that have your name and other info.

Take a close look at the fancy, impressive sounding privacy policies of some large companies. There are usually loopholes big enough to drive a shuttle bus through. The reality of modern life is that once you buy a car or house, open a bank account or get a credit card, marketers start adding you to lists. Junk mail is a fact of life, and the vast majority of our frequent parkers have already been identified as "frequent travelers" on some other list (example: Frequent Flyer programs, airline web sites, on-line travel agencies, etc.) that's for sale.